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At Tu, #AllBoobsWelcome

Lingerie for everyone. This is more than just an advertising campaign.

We asked 2,000 women how they felt about the representation of women’s bodies in advertising campaigns. 3 in 4 — that’s 75% — felt that advertising could work harder to be more representative of real women and real bodies. Something needs to change.

That’s why, over the next four weeks, we’re celebrating all bodies — in every shape and size — and challenging what advertising has set as the ‘norm’.

Shop the range here, and join the movement at @tuclothing.