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New in: men’s Premium

Our menswear design team fills us in on the new collection

When we heard there was a new menswear Premium drop, we thought who better to fill us in on the capsule collection other than the experts themselves? The Tu menswear design team, that is. Keep scrolling to read the full lowdown on the range.

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“We designed the collection for men who appreciate the subtleties of tailoring, the refinements of cut, as well as luxury fabrics and their inherent attributes. We were inspired by minimalist design and really wanted to reflect Scandinavian simplicity within the supermarket environment. It’s all about the quality – creating a smart, refined wardrobe.”

“The simplicity in colour and design allows you to buy these pieces now and keep adding to them, growing and investing in a capsule wardrobe that evolves with the changing seasons. Designed to layer, each piece has long term quality and design detail credentials so whichever one you chose, you can effortlessly refresh a smart look.”

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“We used colour and print highlights to punctuate the range and tried out new necklines too – like the classic Grandad style – to modernise the overall look and give fresh silhouettes. And we made some of the pieces from 100 percent linen to provide coolness and drape, which allows you to take the collection through to the summer months, too.”

“The combination of innovation, simplicity and quality within the collection gives that understated decadence that reflects the new meaning of smart. And by designing the Premium range with a relaxed outlook in mind, we made sure it sits within the smarter deconstructed end of formalwear – perfect for your work and weekend wardrobes alike.”

Shop all these pieces and more here. And don’t forget to check out our partners in style feature while you’re at it.