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We’re loving… A stroll along the Riviera

Ladies and gentlemen, which means the great British summer is finally upon us. And for men, that means going nautical.

For men, it’s all about channelling that ‘Don Draper near water’ look. Taking inspiration from the first holidaymakers to head to the beaches of Cannes, Nice and San Remo in the 20s, this style has a nautical feel about it.

It’s casual but classy, smart but relaxed, and who doesn’t love a classic striped T-shirt?

Ladies and gentlemen, June is here, which means the great British summer is finally upon us. And for men, that means going nautical.

Whether you’re jetting off to sunnier climes or enjoying the back garden, there’s nothing like bringing a touch of Riviera chic to your wardrobe.

For men, it’s all about channelling that ‘Don Draper near water’ look. Taking inspiration from the first holidaymakers to head to the beaches of Cannes, Nice and San Remo in the 20s, this style has a nautical feel about it. It’s casual but classy, smart but relaxed, and who doesn’t love a classic striped T-shirt?

Best buys for under £10

Stripe tee

We love espadrilles for kicking about on deck (or decking) and this casual striped tee is perfect for finishing off the nautical feel  If the sun’s got his hat on, so should you and a straw boater is just the thing for keeping the rays at bay.

Best buys for under £15

Blue shirt

A classic Oxford-style shirt and chino shorts are the perfect nod to the Riviera. Or, if the weather’s not playing ball and the sun’s nowhere to be found, switch the shorts for a pair of chinos, turned up at the bottom.

Best buys for under £30

Navy shirt

Smarten up your day wear with a long sleeved shirt and swap your espadrilles for boat shoes when the sun goes down and you’re ready for an evening sipping cocktails on the promenade.

However you decide to pair your look together, just remember the golden rule of Riviera chic: no socks allowed!