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What to wear for…

Outfits inspired by some of this month’s biggest (and best) events

Pride, Wimbledon, Tour de France… July is one of the busiest months on the cultural calendar. And we’ve been inspired by our favourite events to pull together some chic outfits that match. Whether you’ve enjoying them for yourself or just fancy adding a bit of cultural inspired style to your summer wardrobe, keep scrolling for our pick of the best looks.


Fully embrace the spirit of Pride with a clash of personality prints and vibrant colours. This blue and white dotty number is an easy win to dial up the fun – or layer this zig-zag midi dress over a Breton stripe tee to master the maximalism trend. And for him, a tropical print shirt worn over a striped crew neck feels just right.


What do strawberries and cream, over-the-top grunting and crisp whites all have in common? Wimbledon, of course. We’ve been inspired by our favourite tennis championship to sport our whites with this sleeveless shirt and denim pencil skirt duo. Stick with the sporty vibe by teaming yours with some classic white sneakers. A lightweight cardi makes the perfect cover-up for when the heavens open.

Tour de France

Boss smart-casual style by pairing an easy sweater with some tailored trousers and work an athleisure vibe with a co-ordinating cap. Just don’t forget the bike. A nice look for watching all the Tour de France action with the lads too.

Got July all planned out? See what we’re up to in our events guide here.

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